Measuring the effectiveness of media
Media attribution and the impact of creative content are key campaign planning tools. We can help you plan which media to use to make best use of available budgets by seeing which media have the greatest impact among your target audience.
NEMS market research has a long history in the following techniques:
Interviewing matched samples of the target audience measuring shifts in brand and advertising awareness as well as attitudinal changes towards the product / brand.
To optimise an advertising campaign, the proposed advertisement/s can be tested among the target audience before running it to increase the likelihood of it being effective and iron out any flaws or weaknesses.
We add value to the data with analysis revealing the interaction between online and offline media, creative recall, and the audiences’ emotional response.