Our work in this sector includes a number of qualitative and quantitative market research studies.
This could include projects to provide evidence to enable a complete rebrand, looking at image perception, reputation and attitudes towards building societies among employees, boards of directors, members as well as non-members from the wider community and independent financial advisers.
Some of these multi-dimensional projects required different methodologies for different groups being surveyed, e.g. postal survey among customers, telephone survey among financial advisers, online research among non-customers. Some projects have also required us to handle securely sensitive data such as customer databases.