Online surveys quickly and efficiently reach your target audience
Often a questionnaire is less daunting when the respondent has time to mull things over in the comfort of their own home, or office. Just like any other type of survey we manage the process from design of the questionnaire, how it looks (remembering it’s got to ‘sell itself’), respondent motivations, questionnaire delivery, including the response mechanic tofinal data collation, analysis and reporting.
Online market research
Online market research, like all research methodologies, has advantages and disadvantages. If each are understood it can be a very good way to conduct a quantitative research study. Often used to conduct surveys among a representative sample of the adult population, it is also particularly effective if you are wanting to know the views and opinions of a niche audience where using other methodologies would be cost prohibitive, due to the great difficulty finding those respondents. This method is not just limited to consumers; it can also be used for Business to Business projects.
As well as providing traditional knowledge and insight, online surveys now also allow for the inclusion of images, video, audio, and animation so they can be ideal for testing new concepts all at an affordable cost.
We can either use client-supplied email databases or alternatively use our trusted partner’s panel with over 150000 UK adults which will quickly and efficiently reach your target audience. Questionnaires submitted by respondents are routinely checked for quality by our team.
Our significant expertise in designing and scripting your questionnaire ensures the maximum amount of information is obtained from each person taking part in your survey. As we host the survey on a secure server it ensures your data is not accessible by a third party. It also means we can make last minute changes and edits to the scripting, thereby offering flexibility and shorter timescales.
All this is combined with our proven skills in data processing and providing easy-to-read data tables.