Media market research has been a cornerstone of what we have done since the company began.
This means our skills and experience go back nearly four decades and in that time we have seen significant changes in the media world – when we started there were only three TV channels and two of those were the BBC – but in that time some other things haven’t changed, namely the
need to know how and where to advertise your product / service, how to maximise a campaign’s return on investment and who to target or influence.
Range of Research Tools
We provide the full range of research tools to achieve your aims and objectives, be it focus groups to help pre-test a campaign, through to a quantitative research study measuring awareness, message out-take, attitudinal shifts and calls to action using the well-established technique of pre and post-campaign surveys.
We have worked with media owners as well as media agencies as can be seen from a client list.