The Brand Pyramid sets out your brand’s DNA
We can design research that creates and defines a Brand Pyramid.
This is essentially the DNA of the brand – what it stands for, the brand’s attributes and the benefits of the brand (i.e. the differentiating factors of your brand over competing brands) which can be used to promote your brand’s virtues, benefits and qualities.
Although the Brand Pyramid would only ever be intended to be communicated internally rather than promoted to customers / clients, it can be very useful to help promote an organisation’s beliefs, attitudes and personality resulting in the brand and culture of the organisation being consistently understood and communicated.