FMCG / Fast Moving Consumer Goods
Our experience goes back to one of our early clients and one of the biggest names in FMCG, namely, Procter & Gamble.
Since then we have conducted research across a wide range of categories from the frozen pizza, adult cordial drinks, frozen desserts, hot beverages, cereals, snacks, confectionery, to name but a few.
Satisfying the Consumer
The research, however, has always followed the same theme – how to satisfy the consumer, how to create added value, and how to build brand loyalty. Using a variety of research techniques these aims and objectives can be achieved be it through hall tests, in home testing, in store interviews, and online surveys.
We can advise on the most appropriate and best approach to meet your objectives.