Media Effectiveness

Measuring the effectiveness of media

Media attribution and the impact of creative content are key campaign planning tools. We can help you plan which media to use to make best use of available budgets by seeing which media have the greatest impact among your target audience.

NEMS market research has a long history in the following techniques:

Pre/Post
Interviewing matched samples of the target audience measuring shifts in brand and advertising awareness as well as attitudinal changes towards the product / brand.

Pre-Testing
To optimise an advertising campaign, the proposed advertisement/s can be tested among the target audience before running it to increase the likelihood of it being effective and iron out any flaws or weaknesses.

We add value to the data with analysis revealing the interaction between online and offline media, creative recall, and the audiences’ emotional response.

Some of our clients

Company Partner Accreditation is the mark of research excellence. It demonstrates our organisation’s commitment to quality research and insight as well as keeping our business compliant, upskilled and competitive.
We have been named as a supplier on Crown Commercial Service's Research Marketplace (RM6018) framework.